Applied AI · Chicago
Adam C. Higdon
Thinker. Builder. I design and ship production AI systems for businesses — the kind that have to actually work, for people who have a company to run.
What I do
Most conversations about AI stop at the headline. My work starts where it gets hard — getting a system into production and keeping it useful.
Over more than a decade in enterprise software, I’ve worked at the intersection of marketing technology and the businesses that depend on it. Over the past several years I’ve become a hands-on builder of applied AI systems: platforms for generative engine optimization and AI-search visibility, call-intelligence and intake automation for law firms, voice AI, and analytics that show operators where their results actually come from.
I write for owners, marketers, and executives trying to separate what’s real in applied AI from what’s noise.
Selected work
All projects →NOOMA Engineering
An applied AI engineering practice for mid-market companies — turning real business problems into shipped, working systems.
nooma.engineering → Product · GEOFaneros
A GEO platform that scans how five major AI assistants see your business, then generates ready-to-deploy visibility fixes. Paying customers.
faneros.ai → ProductAreopagus
An iOS app that convenes multiple AI models in one room to pressure-test a question from several angles.
Read more →Writing
Field notes on applied AI — written by someone who builds the tools, not someone describing them from the outside.
Essays on generative engine optimization, shipping production systems, and what AI actually changes for operators.