Applied AI · Chicago
Adam C. Higdon
Thinker. Builder. I design and ship production AI systems for businesses — the kind that have to actually work, for people who have a company to run.
What I do
Most conversations about AI stop at the headline. My work starts where it gets hard — getting a system into production and keeping it useful.
Over more than a decade in enterprise software, I’ve worked at the intersection of marketing technology and the businesses that depend on it. Over the past several years I’ve become a hands-on builder of applied AI systems: platforms for generative engine optimization and AI-search visibility, call-intelligence and intake automation for law firms, voice AI, and analytics that show operators where their results actually come from.
I write for owners, marketers, and executives trying to separate what’s real in applied AI from what’s noise.
Selected work
NOOMA Engineering
A solo applied-AI engineering practice for $10M–$250M companies — enterprise-grade systems shipped to production in weeks, not quarters.
nooma.engineering → Product · GEOFaneros
A generative engine optimization SaaS that scans how five major AI assistants see your business and generates ready-to-deploy visibility fixes. Paying customers.
faneros.ai → Product · iOSAreopagus
An iOS app where several frontier models debate your question across rounds — a sequential juror chain with consensus scoring.
areopagus.ai → Product · VoiceLunaPhone
A real-time voice AI receptionist for healthcare and legal — sub-500ms latency, books appointments, runs 24/7.
lunaphone.ai → Systems · LegalIntake IQ
A call-intelligence dashboard — AI-categorized lead types and conversion analytics across thousands of inbound calls.
View → Systems · EnterpriseWarroom
Account intelligence for a Fortune 500 field-sales org — 3,600+ accounts, an interactive map, and an AI command center over enterprise filings.
View → Marketing scienceAI Mix Modeler
A Bayesian marketing mix model that treats AI as a first-class channel — Hill curves, halo detection, efficient-frontier optimization, all in-browser.
mix.faneros.ai → ProductAI Agent Builder
Build a custom AI chatbot through a no-code wizard — it knows your business via RAG, speaks 50+ languages, and deploys in minutes.
View → AI content engineTraining Engine
An AI-generated partner-training portal — 11 lessons, 17 narrated modules, an exam, and a certificate, built solo in ~25 hours.
View → Product · Meeting AIHermes
An AI that joins your Google Meet calls as a real participant — listens, thinks, and contributes strategy in real time. Built in 2 hours.
Read the writeup →Writing
Field notes on applied AI — written by someone who builds the tools, not someone describing them from the outside.
Essays on generative engine optimization, shipping production systems, and what AI actually changes for operators.